The Dynamic Enterprise

Here, authors Lisa Friedman and Herman Gyr, internationallyrespected organizational change consultants, define the DynamicEnterprise as one whose people can look into the future, see thebig picture, and create the right changes.



Friedman and Gyr describe how the Dynamic Enterprise empowers itspeople to build clear, collaborative strategies and translate theminto action. And they present tools and strategies for makingcritical decisions in the midst of chaos, as well as for creatingan environment that enables people to effect coordinated change atevery organizational level.



This comprehensive guide presents a compelling, integrated changemodel--The Enterprise Development framework--that can be used witha wide range of change initiatives such as strategic businessplanning, organization, redesign, new technology integration,culture change, team building, and leadership development.



The Dynamic Enterprise offers common-sense models and specificguidance that leaders, managers, change agents, and otherstakeholders can use to move their companies forward. It giveseveryone in an organization the means to communicate effectivelywith one another, clarify their positions, and reach agreement onthe organization's current state and future direction. Using thisbook, people in business can redesign their work to create a futurethey all believe in.