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The Dominant Influence of Marketing in the 21st Century

- The Marketing Leviathan

Forfatter: info mangler
Bog
  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

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Detaljer
  • SprogEngelsk
  • Sidetal138
  • Udgivelsesdato16-04-2013
  • ISBN139780230296831
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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