The Customer Relationship Management in Companies

The term CRM has various meanings. But we have tried to define the correct and practical definition in this book and take a serious approach to CRM. It is very enjoyable to read this book because this brief and useful book introduces you to the concepts and technologies and introduces the concept of CRM and explains the benefits and how to use this technology. This book is recommended for executives of organizations, marketers, financial managers and people working in the field of sales or service management.