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Clayton Shultz became obsessed with Carbon Footprint calculations. The dire threat of Climate Change (formerly Global Warming) dominated his concern, fueling an ambitious effort to reduce greenhouse gas emissions and save the planet.
The unlikely celebrity stumbled onto the climate crisis bandwagon and devised a money-making scheme that replicated the corporate Carbon Credit/Offset Exchanges, an industry fraught with red flags. He rose in popularity and unexpected wealth relying on customer honesty and a sworn oath, sidestepping the regulatory certification process. But his "No Carbon Footprint" goals, like many climate change strategies, got muddled in the best of noble intentions.