The Attitude Equation

Through interviews with some of today’s world-class performers, you will learn to immediately apply a formula to empower your attitude and alter the outcomes of your life.

Attitude is at the heart of all human behavior and interaction, which has a significant bearing on positive outcomes. Attitude is fundamental to perception and one’s responses to the world. Attitudinal improvement is the single best investment you can make in life because of its direct impact on future outcomes. In The Attitude Equation, you’ll hear from some of the most successful people today, outlining the roadmap others can take toward personal and professional success.



“Attitude is one of the most powerful forces affecting human behavior and outcomes. By defining such a simple formula—Attitude x Behavior = Consequence—Dr. Jim Samuels and Mark Schulman have created a simple blueprint to allow you to drive desirable outcomes in your life. And if you reverse engineer the formula by deciding on the consequences you want to achieve, then you can more clearly see the behavior that would create those consequences and the attitude(s) you would need to generate the appropriate behavior. You get thirty-nine interviews with some of the great thinkers on the planet, giving examples of their experiences supporting this formula. This book is a declaration of the absolute power of attitude!” —Josh Linkner, 5x tech entrepreneur, New York Times bestselling author, venture capital investor, jazz musician



The Attitude Equation is an indispensable collection of conversations with leaders in a variety of fields, from bestselling authors to musicians, to actors and directors, that are as entertaining as they are enlightening, shedding light on the key adjustments to attitude that led them to be successful. Featuring Judd Apatow, Grant Cardone, Martina Navratilova, Matt Sorum, Bonnie St. John, Howie Mandel, and many more.



“The Attitude Equation is a practical guide for getting us closer to peak performance with each passing day.” —Jared Kleinert, TED speaker, award-winning author, and USA Today’s “Most Connected Millennial"