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The Art of The Cross-Sale is yet another powerful insurance sales book from Gathoni Njenga, Author of Prospecting by The Numbers. In this book, she shares various useful sales and cross-selling tips based on her decades-long experience starting and running her own Insurance Agency. This is a useful book for folks looking to grow their existing book of business, or anyone starting out in the insurance business. Here is what this book will do for you: it will show you how to....-Use your existing resources to make more sales and money.-Retain more customers and increase customer loyalty.-Provide great customer experiences.-Set up practical systems that work to support your agency's goals.-Increase the value of your business -Develop habits that consistently produce successful results.-Position yourself for increased output using sales scripts.-Get past slow growth by looking at the big picture. Never give up.