The Answers

A provocative and practical guide to solving the most pressing challenges today's businesses face Many businesses today are suffering from a crisis of consultants. Too many businesses pay too many outside firms to do their thinking for them. But real, stunning business success is based on risk and original thinking, not mediocrity and fear of the unknown. The Answers is a practical guide to solving the biggest problems in business, from simple economics issues to serious innovation for a changing world. Having worked with dozens of the world's best-known brands, from Apple to Unilever, author Nigel Barlow offers creative and effective solutions to eight common problems-from cutting costs, to differentiating your business from the competition, to developing talent, and more.*The book offers proven, practical solutions to tough business challenges, including issues of environmental sustainability, cost-cutting, and selling value in a price sensitive world* The author includes real-world examples from successful companies and brands like IKEA, Virgin, Microsoft, Toyota, and Google* Author Nigel Barlow is a successful entrepreneur, author, and consultant, as well as an Associate Fellow at Oxford University's Said Business School From economic issues that all businesses deal with to visionary ideas for long-term business planning, The Answers gives organizations and their leaders exactly what the title promises.