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Don't Make These 7 Mistakes Marketing a successful law firm is not an easy task, especially when the marketing landscape and "rules of the internet" are constantly changing. Over the last 20+ years, I've seen some practices find incredible success, and I've seen some spin their tires without gaining traction.
The common thread with those who don't see success is almost always falling for these surprising mistakes. That's why I wrote this book-not just to help you avoid common missteps, but to help you understand what to do instead.
Whether you've been around the marketing block but have taken a few hits, or you have a marketing
partner in place but haven't seen results, this book is an absolute must-read. Save yourself from the mistake's others have already made, or course-correct if you're making any of these fatal errors.
Mistake #1: Ignoring Your Contact ListMistake #2: Believing Reviews Don't MatterMistake #3: Irresponsibly Buying/Bidding On Pay-Per-Click KeywordsMistake #4: Using The Wrong "Google Bait"Mistake #5: Believing Your Homepage Is Your Most Important Page Mistake #6: Letting Web Technology Outpace Your Online StrategyMistake #7: Thinking You're At The Finish Line When Your Site Launches
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