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Beskrivelse
Are you a corporate executive at risk of losing your job or a military officer being forced into leaving military service early because of your age? Look around you and you'll see highly qualified, long term employees in their 50's and 60's unexpectedly leaving the company who suddenly find themselves jobless. Losing your job at 50+ brings with it a host of a major issues that can have a long-term impact on your lifestyle, your immediate family and financial well-being. Truth be told, not everyone in this age group will land on their feet and find a new job. If hey do, they are likely to earn 75% of what they had previously earned, and it can take at least 37 weeks and up to a year and a half to land a new job depending on what country you live in. It's time to be proactive and become a 50-60 Something Start-up Entrepreneur. The time to start a new business is BEFORE you leave your current job. Waiting until after a job loss will be too late as negative emotions such as shame, guild and despair will kick in and may cloud your ability to make sound decisions. The 50-60 Something Start-up Entrepreneur: How to Quickly Start and Run a Success Small Business offers a concrete, step-by-step process that will show you exactly how to start and run your own business. Wigglesworth has taken the guess work out of what to do, where and how to begin as an entrepreneur from product to pricing and promotion to topics on the use of technology, understanding the sales process and how to overcome overwhelm. Inside you will learn: - Explore how to find a product or service to sell by identifying the pains, problems or needs of the market - Determine the exact target market (person) that is experiencing the pain, problem or has a need - Discover what product or service solution or system to offer based on your area of expertise or knowledge of a craft or hobby - Develop a brand perception for your product or service that draws consumers to you like honey - Review the competition's strengths and weaknesses to establish your ideal positioning in the marketplace - How to establish your consulting fee or price structure that leads to a profitable business - Create your product or service marketing strategy using a variety of marketing tactics based on your objective, budget and timeline - Uncover the secret to save time, save money and save human resources when you embrace technology as your new best friend - Overcome being overwhelmed as a new business owner with tips, tools and techniques to support your new venture.
