Technology Readiness and Infrastructure

The purpose of this qualitative descriptive study was to explore how innovation,  organization, and environmental factors influence executive management to adopt big data for  strategic decision-making in an electric utility in the southwestern United States. This study was   guided by the intention to adopt big data conceptual framework, which considered big 

data as a foundational concept instead of technology. Three research questions were explored to  uncover the influencing factors of big data adoption: How do executive managers describe the  influence of ( I) innovation factors, (2) organization factors, and (3) environmental factors on  adopting big data forstrategic decision-making? The sample included 14 executive management in   the electric utility industry. Data collection included individual semi-structured interviews and 

two focus groups. Thematic analysis and descriptive coding were used to analyzethe collected data.  Five significant themes were found to influence the adoption of big data: cost factors, business  strategy, organizational culture, uncertainty/risk, and customers/relationshi