Swim Bark Run

DEBUT PICTURE BOOKAuthor is a media specialist who has given over 100 TV interviews, 200 keynote presentations, and whose books are in dozens of high school curriculums throughout the country and the world. He already has huge outreach with school systems and libraries. Boyle will take the same values and principles from Iron Heart and convey them to a younger audience. Book will release to align with the triathalon season.The themes in the story: teamwork, motivation, goal setting, determination, friendship, health and fitness, overcoming adversity, and never giving up, are all so necessary for today, and will carry on the messages of Michelle Obama's Let's Move! campaign and legacy. The triathlon is one of the fastest growing sports in the world right now, and they are also booming money-makers. 2.5 Americans participated in at least one event last year, and they bring in 9.2 million dollars in revenue. The demographics are adults 30+ with families, so this is a perfect audience: young families with children and money to spend at a family-friendly, `feel good' event. Boyle, a triathlon `celebrity' plans to promote and sell his book at triathlons, and also to bring his real dog Daisy to all his book events. Americans continue their love for their pets, spending 60 million dollars a year on them. The French Bulldog is the third most popular breed right now, so Daisy will have high appeal.