Survey Quality

Survey Quality presents a comprehensive treatment of all aspects of the survey process, from design to implementation to data processing and analysis. Using simple, non-technical language for statisticians, survey workers, and program administrators, the authors explain how to think about survey quality, how to measure it, and how to design and implement surveys to minimize total survey error while controlling costs. This second edition has been thoroughly updated to reflect the latest research and impact of technological advancements on survey design.