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The must-read summary of Martin Reeves, Knut Haanaes and Janmejaya Sinha's book: 'Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach'.This complete summary of the ideas from Martin Reeves, Knut Haanaes and Janmejaya Sinha's book 'Your Strategy Needs a Strategy' explains that strategy is not a one-size-fits-all concept; it must be adapted based on your personal needs and the current market. Once you have assessed the market (is it predictable? Is it harsh or favourable?), you can choose the strategy that is best-suited to you. For example, if you are operating in a predictable market with stable competitors, you would select a Classical approach to position yourself optimally within the market, through differentiation or economies of scale. The authors talk about five different possible strategies, what sort of business' suit each strategy and how they can be used to improve your business. If you're looking for better returns, the best thing to do is to change your strategy and this summary will tell you exactly how. Added-value of this summary: * Save time * Understand key concepts* Increase your business knowledge To learn more, read 'Your Strategy Needs a Strategy' and discover how you can adapt your strategy in order to thrive in any market.