Summary: The Political Brain

The must-read summary of Drew Westen's book: 'The Political Brain: The Role of Emotion in deciding the Fate of the Nation'.This complete summary of 'The Political Brain' by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America.Added-value of this summary:* Save time* Understand the role of emotion in making political decisions* Expand your knowledge of politics and psychologyTo learn more, read 'The Political Brain' and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.