Summary: The Halo Effect

The must-read summary of Phil Rosenzweig's book: 'The Halo Effect...and the Eight Other Business Delusions that Deceive Managers'.This complete summary of the ideas from Phil Rosenzweig's book 'The Halo Effect' shows how success in business is actually far more elusive than most business books, gurus and best-selling professors would have you believe. In his book, the author explains how the problem lies in the fact that many authors offer a 'quick fix' that simply does not exist in reality. This summary reveals how focusing on the elements that actually drive your company's performance, rather than acting on common business delusions, is the only way to achieve results.Added-value of this summary:* Save time* Understand key concepts* Expand your business knowledgeTo learn more, read 'The Halo Effect' and make sure you don't get caught up believing business delusions and take action that actually works!