Summary: Re-Thinking the Network Economy

The must-read summary of Stan Liebowitz's book: 'Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace'.This complete summary of the ideas from Stan Liebowitz's book 'Re-Thinking the Network Economy' shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a 'New Economy' has now been largely superseded by a more rational realisation that the tried-and-true laws of economics will still continue to apply in the digital marketplace. What will need to change, however, are our expectations. In his book, the author explains that instead of abandoning established business strategies altogether, a better approach is to understand how these traditional strategies will still apply in different circumstances. To forecast how markets will evolve in the future, therefore, don't look for the dramatic or revolutionary changes forecast at the birth of the e-commerce frenzy. Instead, anticipate more evolutionary changes which build on the foundation of the tried-and-true economic principles which have stood the tests of time.Added-value of this summary:* Save time* Understand key concepts* Expand your knowledgeTo learn more, read 'Re-Thinking the Network Economy' and discover the key to successful e-commerce.