Summary: Made to Stick

The must-read summary of Chip and Dan Heath's book: 'Made to Stick: Why Some Ideas Survive and Others Die'This complete summary of the ideas from Chip and Dan Heath's book 'Made to Stick' explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: * Save time * Understand the key concepts * Increase your business knowledgeTo learn more, read the summary of 'Made to Stick' and discover how to make your ideas impossible to forget!