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Summary, Analysis & Review of Grant Cardone's Be Obsessed or Be Average by Instaread Preview: Be Obsessed or Be Average by Grant Cardone explains how to harness an obsessive or addictive personality for success in the business world. Cardone experienced loss in his family, first economically and then when his father died, and eventually became a struggling car salesman with a drug addiction problem. When he finished a short rehabilitation program, he decided to manage his tendency toward addiction by expending his energy on self-improvement in business and his personal life. He became one of the top automotive salespeople in the country, started investing in real estate, and now owns properties worth $400 million. He attributes this to his obsession with success, which he applies to his family life as well as his business.The first step of obsession-powered success is to embrace an obsessive personality. A person's obsession should be focused on his or her purpose. Maintaining an obsession involves ';feeding the beast' by PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Grant Cardone's Be Obsessed or Be Average by Instaread Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the AuthorWith Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.