Summary: Amazon.com. Get Big Fast Robert Spector

This work offers a summary of the book 'AMAZON.COM GET BIG FAST: Inside the Revolutionary Business Model That Changed the World' by Robert Spector.Who would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet? Interestingly, the idea for Amazon was conceived when Jeff Bezos, a Wall Street neophyte, was assigned the task of coming up with profitable Internet businesses. The idea of selling books on the Internet was the one which seemed to create the most interesting opportunities. An online bookstore would have a competitive advantage to physical stores - it could store endless titles and respond to its customers' preferences.This summary of Amazon.com Get Big Fast talks about how Amazon came into being, and how Bezos developed the culture of his company, looking to Microsoft, FedEx and Walt Disney for inspiration. With an obsession for customer service he introduced functions like book recommendations and oneclick buying. 'In less than four years, Amazon.com went from zero to $2.6 billion in sales.' Says Robert Spector. With those stats in mind it comes as no surprise that Amazon's company motto is to 'Work hard, have fun and make history.' And make history it certainly has