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The must-read summary of Scott Bedbury's book: 'A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century'.This complete summary of the ideas from Scott Bedbury's book ' A New Brand World' shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.Added-value of this summary: * Save time* Understand key concepts * Increase your business knowledge To learn more, read 'A New Brand World' and find out how to create a solid 21st century brand based on values.