Successful Local Broadcast Sales

Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.Successful Local Broadcast Sales gives you the tools you need to:get appointmentswrite great proposals and presentationssell against other media like newspapers and the Internetovercome rate resistanceclose sales without alienating their clientscreate genius creative without being a creative geniuscalculate ROI for the client's advertising dollarland long-term contracts with local businessesnegotiate more effectivelyHonest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrive-not just survive-in the media business.