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For many centuries, there have been many myths surrounding the concept of success. One of such myths is that we all know what it is and can describe it in the same way. Another is that, despite our best efforts to achieve success, only a handful of will actually manage to do so. Yet even after all this time, one question still remains: Why can't we all succeed? Within a thoughtful discussion on success; what it is, and how to achieve it, Carmel Oladipo weaves his personal experiences with thirteen practical tips, to present a compelling piece of material that is guaranteed to help his audience become aware of their potential for success. While leading readers down an insightful path, Oladipo unveils his unique perspective on the concept of success.