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Student Workbook to Accompany Crisis Communications

Student Workbook to Accompany Crisis Communications

- A Casebook Approach

  • Format
  • E-bog, ePub
  • Engelsk
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Beskrivelse

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

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Detaljer
  • SprogEngelsk
  • Sidetal114
  • Udgivelsesdato25-08-2016
  • ISBN139781134972814
  • Forlag Taylor And Francis
  • FormatePub

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