Strategy in India

The World has re-discovered India and Indian economy in recent past. Indian economy is on a growth trajectory and one after another study is projecting India among leading economies of the future. The role and significance of India in the global economy is continuously increasing. India offers enormous opportunities to both individuals and organizations. At the same time India also provides numerous challenges. The success rate of multinationals in emerging markets including India is mixed. The noted author Rudyard Kipling once said that India was such a diverse country that you made any statement and the opposite of that was also true. It is like another European Union, with twenty-eight states. How to face these challenges and successfully serve the Indian market requires substantial strategic thought, guidance and implementation . The objective of this e-book is to bring together research on strategy in the Indian context.