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Strategy and the Business Landscape

Bog
  • Format
  • Bog, paperback
  • Engelsk
  • 194 sider

Beskrivelse

An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.

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Detaljer
Størrelse og vægt
  • Vægt353 g
  • Dybde1 cm
  • coffee cup img
    10 cm
    book img
    18,8 cm
    24,6 cm

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