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    Strategies for High-Tech Firms

    Strategies for High-Tech Firms

    - Marketing, Economic, and Legal Issues

    Af
    Bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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    Detaljer
    • SprogEngelsk
    • Sidetal248
    • Udgivelsesdato08-02-2013
    • ISBN139780765617972
    • Forlag Routledge
    • FormatHardback
    Størrelse og vægt
  • Vægt612 g
    • coffee cup img
    10 cm
    book img
    17,4 cm
    24,6 cm

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