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Strategic Management of Technological Innovation

- Schilling, M: Strategic Management of Technological Innov.

Schilling

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Engelsk

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College Ie Overruns

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Beskrivelse

Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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Detaljer

SprogEngelsk
Udgivelsesdato16-03-2016
ISBN139781259255526
Forlag Mcgraw-hill Education - Europe
FormatPaperback

Størrelse og vægt

Vægt494 g

Dybde1,3 cm

10 cm

18,5 cm

23,1 cm

Strategic Management of Technological Innovation

- Schilling, M: Strategic Management of Technological Innov.

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