Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.New features and topics included in this fourth edition include: New international Tourism, Hospitality and Events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New 'technology in focus' short cases are included, as well as longer combined sector case studies on topics such as Covid impacts e.g. Tui. New chapter on sustainability and corporate social responsibility looking at explore how the principles of sustainability can be incorporated into the strategy of Tourism, Hospitality and Events organizations. Technology is integrated into all chapters looking at big data, artificial intelligence, political external environment, social media & e-marketing, absorptive capacity and innovation. Impacts and implications of Covid considering industry responses, financial implications and future emergent strategies. Reflects a contemporary view incorporating the broad range of academic literature and industry developments which have emerged in recent years and provides a particular focus on smaller organizations recognizing their key role. Web support for tutors and students, providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students.