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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

Susanne Royer

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Format
Bog, hardback
Engelsk

Indgår i serie
Routledge Advances in Management and Business Studies

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Beskrivelse

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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Detaljer

SprogEngelsk
Sidetal256
Udgivelsesdato05-05-2005
ISBN139780415349949
Forlag Routledge
FormatHardback

Størrelse og vægt

Vægt703 g

10 cm

15,6 cm

23,4 cm

Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

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