STRATEGIC FINANCIAL MANAGEMENT FOR COMPANY SURVIVAL

This book presents the importance of strategic financial management for the success of companies, covering tools such as cash flow, financial indicators and business budgeting. It highlights the importance of using cash flow correctly, which is often underused, compromising the effectiveness of financial management. The research carried out highlights the need for more effective and regular cash flow practices, which are essential for accurate financial planning and effective control of resources. By adopting efficient financial management practices, companies can improve their competitiveness, guarantee financial sustainability and achieve their long-term objectives.