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Strategic Copywriting

- Second Edition

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising-whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms-are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works-or not-and why.

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Detaljer
  • SprogEngelsk
  • Sidetal310
  • Udgivelsesdato05-11-2015
  • ISBN139781442244085
  • Forlag Rowman & Littlefield
  • FormatPaperback
Størrelse og vægt
  • Vægt658 g
  • Dybde1,9 cm
  • coffee cup img
    10 cm
    book img
    17,7 cm
    25,2 cm

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    Machine Name: SAXO082