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Strategic Communication

- Public Relations at Work

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This is not an update of Jane Johnston's successful and market leading introductory textbook, Public Relations (4th edition published 2014). It's a brand new introduction, written from scratch.Coverage of internet-enabled communications integrated throughout.Includes extensive examples from Australia and NZ, as well as international examples.Extensive pedagogical features including a new approach to introducing public relations theory, case studies, a fact check feature, tips.

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Detaljer
  • SprogEngelsk
  • Sidetal336
  • Udgivelsesdato23-10-2013
  • ISBN139781760876432
  • Forlag Allen & Unwin
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt660 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    17,6 cm
    23 cm

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