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Beskrivelse
Scientists tell us our brains are wired to live through stories. Stories are not just a natural way to communicate; they are used to boost engagement and well-being. This books offers managers practical tools and guidance on: How stories keep your finger on the pulse of what's going on
How to design stories to target motivational needs
How to tell high impact stories for optimal effect
How to breed stories in an upward spiral of positive cultural effect. REVIEWS "destined to be a must-have tool for managers"
Katharine Hansen, PhD, A Storied Career
