Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Stories of Innovation for the Millennial Generation: The Lynceus Long View

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation.Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal149
  • Udgivelsesdato12-08-2013
  • ISBN139781137350084
  • Forlag Palgrave Pivot
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

Findes i disse kategorier...

Se andre, der handler om...

Machine Name: SAXO082