Statistical Methods for Business Data Analysis Using SPSS

This existing title develops the student understanding of analysing data using statistical techniques through the SPSS Software and provides a thematic introduction to the use of the SPSS Software in Business Data Analysis assuming no prior knowledge of SPSS. It is suitable for Business and Economics Studies undergraduates and post-graduates studying Statistical Methods for Business Data Analysis and can be used on Quantitative Methods modules. The text takes a step-by-step approach enabiling students to develop confidence in their analytical skills as well as understanding the power of SPSS in allowing both analysis of business data sets and in the flexible preparation of grafs, charts and tables for inclusion in reports and essays. This book can be used as a very useful reference or text for the post-graduate and the high level of undergraduate courses in business and economics data analysis as well as researchers in business, economics, social sciences and in all related areas.