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The Start Up Starter Kit is a fast-moving, jargon-free guide to launching and building a company you're proud of. It will teach you the essential skills you never realized you needed, blended with the right level of fear necessary to keep you from believing your own press releases. This is not an academic guide - these are real world successes and disasters to help you create a successful enterprise. Whether you hope to build a scalable company you can sell for an impressive multiple, or you just want to convert your side hustle into a way to make a living without having to work for someone else, you'll find valuable insights and guidance in this book provided by people who learned these lessons the hard way.Meet:Glen - who recovered after his investors stole his company.Mike - whose company improved many lives despite lawsuits.Laura - from giddy heights to calamity and back.Trevor - ditto.Jen - nine failures and then a bingo.Dive into Bob Jones' The Startup Starter Kit and discover what they all wish they'd known when they started their companies.