Spezialgebiete Der Public Relations - Teil II

Public Relations affect our opinion on companies, individuals and institutions. Public Relations are omnipresent and consist of a variety of part disciplines. The second volume deals concisely with the different part disciplines including "Dirty Campaigning," "Interne Kommunikation," "Corporate Publishing," "Public Affairs," "PR in Krisengebieten" and "PR-Erfolgskontrolle," each on 30 pages. For each chapter experts from those practical fields were interviewed to create the perfect link between theory and practice. The different chapters were written by Thomas Petroczi, Valerie Klimek, Magdalena Furst, Sophie Hlinka, Daniel Handl, Claudia Mann, Lisa Fiegl Anna Neubacher, Isabel Matky, Lukas Klinser, Beatrix Haidinger, Viktoria Pohacker, Tobias Zehentner, Nicolas Frick, Lisa Koschitz, Julia Reischutz, Cornelia Ecker, Nadine Klemisch, Martina Weisel, Julia Neuhold, Isabell Steiner, Julia Rajsp, Christina Grunstaudl, Viktoria Feiks