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Speak up now!

- Marketing in times of climate crises

Bog
  • Format
  • Bog, paperback
  • Engelsk
  • 200 sider

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Beskrivelse

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

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Detaljer
  • SprogEngelsk
  • Sidetal200
  • Udgivelsesdato08-12-2022
  • ISBN139789401486255
  • Forlag Lannoo Publishers
  • FormatPaperback
Størrelse og vægt
  • Vægt452 g
  • coffee cup img
    10 cm
    book img
    17 cm
    24 cm

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