Some Other Substantial Reason: Why Do We Do What We Do? It's Not What You Think.

The more significant the act, the greater the reasoning applied in the decision-making. Or at least you would think so, wouldn't you?

And yet, this accompaniment to The Daft Apeth demonstrates how this is often not the case.

Rest assured, it is usually for innocent reasons and many times to your benefit, BUT NOT ALWAYS.

The Daft Apeth reminds us that we are but animals. Yet with greater awareness, we can be our best more of the time.

Would you like to be more alert to the occasions where your reasoning fails you? If so, Some Other Substantial Reason is the book for you.

We cannot fully eliminate the daft, the dumb, or the dopey, but as we learn to spot our natural tendencies for stupidity, the greater we may become...