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Social Marketing

- Principles and Practice for Delivering Global Change

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:



Fresh content on climate breakdown, inequality and diversity, public health and poverty

The critical capacity to analyse the origins, workings and future of our economic system

Contemporary case studies from around the world demonstrating how change happens

Reflective questions and critical thinking tasks to aid understandingThis popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

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Detaljer
  • SprogEngelsk
  • Sidetal374
  • Udgivelsesdato20-04-2023
  • ISBN139781032059679
  • Forlag Routledge
  • FormatPaperback
Størrelse og vægt
  • Vægt200 g
  • coffee cup img
    10 cm
    book img
    17,4 cm
    24,6 cm

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    Branding Spina-bifida Young men Social change Social marketing Social media Autistic people SDG Critical management studies Brand awareness Marketing Ethics Marketing Theory Fast Fashion Ethical marketing Climate breakdown Social Listening Fast Fashion Industry Akke Vellinga Angelina Bakonyi Annemarie Wright Anne M. Smith Alan Tapp Aldenise Ewing Anna Mercier Ann-Marie Kennedy Andrew W. Murphy Ana Sofia Dias Animesh Sharma Amena El Harakeh Ashutosh Awasthi Amy Cannon Aqueel Imtiaz Wahga Benjamin J. Broome Brian J. Biroscak Anurudra Bhanot Aoife Callan Carol A. Bryant COM-B critical marketing Dinorah Martinez Tyson Breakfast Consumption Drug Education Christine Domegan Christine Fitzgerald Fast Fashion System Desmond Cawley Claudia X. Aguado Loi COM-B Model Elodie Safta Farah Madi Haruka Fujihira Galway City Glen Donnar Improving Nutrition Outcomes Krzysztof Kubacki Jennifer Davies Kathleen Bennett John Joyce Liliana Andrea ila-García Lukas Parker Juan Miguel Rey-Pino Kellye Hartman Kay Samson Michelle Devaney Marian Lorena Ibarra ila Olivia Freeman Olivier Smadja Neil Horrocks Michael Hogan healthy breakfasts Natalia Alessi Patrick Kenny Pilot Program Evaluation Pierre Arwidson Peter S. Hovmand Rebekah Russell-Bennett Ryan McAndrew Sara Balonas Rory Mulcahy Julinawati Suanda Karen Cooper Romain Guignard Sandra Galvin Social Marketing Research Jaime Arcila Sierra Sean Sands Rob J. Donovan Roger A. Layton Susana Marques Sanjeev Vyas Sarah Duffy Smoke Free Ordinances Joanna Piwowarczyk Jo-Anne Little Marco Bardus Julia Anwar McHenry Tom Scharf Sharyn Rundle-Thiele USA's FDA Sinead Duane Laura Baum Linda Brennan Viêt Nguyen Thanh Karine Gallopel-Morvan Neil Rowan Tali Schneider Michael Barry Maria Brenner Marisa de Andrade Martin Cormican Marzia Mazzonetto Maurice Murphy Patricia McHugh Neha Bajaj Tim Swinton Vinti Agarwal Sommer Kapitan Systems Social Marketing
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