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Chan, K: Social Issues of Advertising

- Chan, K: Social Issues of Advertising

  • Format
  • Bog, paperback
  • Engelsk
  • 240 sider

Beskrivelse

The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

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Detaljer
Størrelse og vægt
coffee cup img
10 cm
book img
17,5 cm
25,2 cm

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