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THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.'The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment.' -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the 'Big Five'--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning 'Likes' into 'Buys'. The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence