Smarter Legal Marketing

This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success.The book covers:- what marketing actually is - why you must put yourself in your clients' shoes- the importance of having a personal brand- how to make networking work for you- blocks lawyers have about marketing and how to overcome them- how to fit marketing into your hectic schedule- how LinkedIn can help you to create visibility online and build your reputation- how content marketing fits with your overall marketing strategy and plan.Written by an experienced mentor and coach with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times with more competition.