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Service is Front Stage

- Positioning Services for Value Advantage

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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Detaljer
  • SprogEngelsk
  • Sidetal172
  • Udgivelsesdato27-08-2016
  • ISBN139781349282494
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
15,2 cm
22,9 cm

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