Selling Canadian Books and Translation Rights in China

Now available in its third edition, Selling Canadian Books and Translation Rights in China provides invaluable insight into one of the most attractive and valuable international markets for Canadian publishers. China has the largest population in the world and is growing at a rate of 0.45% annually. With 574.2 million users, it also boasts the largest audience of mobile phone users in the world. The technological boom and the many different ways for Chinese individuals to read, connect, share, and socialize has resulted in a major shift for the publishing industry since 2012. This market guide includes information on:- The Chinese book market- Digital transformation- Key government agencies and their functions relating to the book industry- Book distribution and retail sales- Online bookselling and print-on-demand- Marketing and sales strategies- Copyright and piracy- Selling rights to Chinese publishers