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17 information filled chapters of how the top 10% of real estate agents in the US sell the way they do! It's not magic. It's grasping a clear understanding for the art of professional salesmanship and practicing these techniques until they become a habit. After all, its been said ..man forms his habits..then the habits form the man (goes for women too!) Jim Wedgeworth, number one Realtor in SC for 25 plus years stated..'The biggest problem with realtors is that most of them have never been taught how to sell!' Now that excuse can be expunged!!