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Scenario Planning

- The Link Between Future and Strategy

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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Detaljer
  • SprogEngelsk
  • Sidetal180
  • Udgivelsesdato01-01-2003
  • ISBN139781349431977
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
15,2 cm
22,9 cm

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