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Scenario Planning

- The Link Between Future and Strategy

  • Format
  • E-bog, PDF
  • Engelsk
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Beskrivelse

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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Detaljer
  • SprogEngelsk
  • Sidetal192
  • Udgivelsesdato04-12-2002
  • ISBN139780230511620
  • Forlag Palgrave-Macmillan
  • FormatPDF

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