Sales Marketting Using Social Media and CRM

Sales Marketing Using Social Media and CRM: With the increasing need to hit sales targets with limited budgets, the emphasis of targeted marketing couldn't be more apt.  Yet many business owners and managers struggle to keep pace with technological change and how it applies their existing strategies.  This book was written to demystify some of the tech speak and look at how core marketing principles could apply to social media and CRM platforms. We review how technology can aid or detract from achieving the goal of increased revenue to make the best use of these tools in a digital world.  Includes links to interactive downloads. 'I have been reading your advice on the use of social media.  It's nice to get practical common-sense advice for a change!'John Coles.Director.www.kewbridgetravel.com