Rubber as Seen Through the Lens

The Goodyear Tire & Rubber Company was founded in 1898 in Akron, Ohio. Within thirty years it became the world's largest tire company and the largest rubber manufacturer in the world. The success of the company was essentially a result of three things: its people, places, and products. These subjects are captured in the company's extensive corporate photo archives that is one of the flagship collections of The University of Akron Archival Services.

Rubber as Seen through the Lens visually chronicles the rich and fascinating history of Goodyear, highlighting the products that helped make Goodyear a household name and Akron the "Rubber Capital of the World" tires that shod winning race cars in first Indy 500s; blimps that advertised the Goodyear brand; figure balloons that graced the Macy's parades; conveyors used to build the Shasta and Grand Coulee dams; and balloons and airplane components that were critical assets in both world wars.

This volume features over two hundred rare and visually stunning historic photographs from the collection, many of which have never been published before. Head archivist S. Victor Fleischer meticulously reviewed, selected, and researched each image to provide descriptive captions and a readable, authoritative narrative to tell the fascinating stories behind the products.

Whether you or a family member worked for Goodyear or just have an affinity for its heritage or Akron's history, this volume is sure to be a household keepsake.

To see more images from The Goodyear Tire & Rubber Company Collection please visit www.uakron.edu/libraries/archives.